Klaros is a zero-markup, self-deployed WhatsApp Business CRM. Get full data ownership, integrated automation, and a direct connection to Meta's Cloud API.
Resellers add 15–25% to what Meta charges. You pay Meta directly, and we're never in the payment path — so there's no invoice we could pad even if we wanted to.
At 9:12 on a Tuesday, a customer asked a shop what was left on her savings scheme, and what today's rate was for the necklace she'd looked at last month. The answer existed the whole time — in a register, on a board by the door, in a thread buried under four hundred others. She got it at 9:29. It began with an apology.
Klaros is the software that already had the answer assembled. Everything below is what that costs.
Not "could save." This is what a typical reseller markup costs a business at your volume — every month, for messages you already own the relationship with.
Based on a 15–25% markup on Meta's published per-message rate — the same methodology as the full comparison. Run your own numbers →
On 1 October 2026 the free reply disappears — Meta starts charging for service messages and in-window utility templates too. Every business on WhatsApp pays more from that day. The only question is whether a middleman takes a cut of it as well. What's changing →
Managed cloud for one WhatsApp number. Everything in the core product.
Managed cloud for multi-number teams who want zero-ops setup.
Runs in your own Cloudflare account. Total data sovereignty, full export, no vendor lock-in.
Same 15–25% markup assumption and volume as the calculator above, compounded over 3 years with no price change on either side — see the full working →
All plans include zero messaging markup, full data export, and the complete REST API. Add-ons on any plan: extra agent seats at ₹199/mo ($3/mo) beyond the 5 included, contact expansion at ₹299/mo ($4/mo) per 5,000 contacts, and extra WhatsApp numbers at ₹499/mo ($7/mo) each. Need custom vertical workflows or enterprise asset purchase? Contact us for white-glove CAPEX deployment options.
If Klaros doesn't save you 50%+ on your monthly WhatsApp bill within 30 days, you get a full refund on your licence fee, as described in our terms.
Before we charged anyone a rupee, we audited our own billing and published five live defects we found — including two plans priced below what this page advertised. No customer was ever affected.
The markup is only the part you can see on a WhatsApp invoice. Klaros also ships a shared team inbox, a contact record that survives the person who created it, campaign sequences, a consent ledger, and fourteen extensions, from construction and field sales to commerce, meetings, catalogue publishing, jewellery and events, switched off by default and enabled per workspace. Each one is a separate subscription somebody is billing you for today.
Everything a jewellery business needs to sell on WhatsApp, for one price per showroom.
Bought one by one, the same plan and extensions cost ₹6,694 a month. The edition saves ₹1,695 a month, before unlimited staff and setup.
Bring your stock list →Instagram is an add-on at ₹799/mo. Gold savings schemes (Savings Plans) are in pilot and priced after it. How it works for jewellers →
Add any of them to any plan. Each stays off until you turn it on, and costs the same hosted or self-deployed.
| Extension | Per month |
|---|---|
| QR Codes & Public Pages · printed QR codes and a public page for every product | ₹499 |
| Knowledge Sources · automatic replies that answer from your own content | ₹499 |
| Meetings · appointments booked inside the chat | ₹799 |
| Commerce & Payments · orders and payments into your own gateway | ₹799 |
| WhatsApp Catalog Publishing · your products in the catalogue inside WhatsApp | ₹799 |
| AI Tools · AI-assisted replies, off until you turn them on | ₹799 |
| Support Cases · support requests tracked and handed over | ₹799 |
| Sales Deals & CRM Pipeline · a deal board linked to the conversation | ₹799 |
| Instagram · comments and messages answered, moved to WhatsApp | ₹799 |
| Retail operations · several outlets, each with its own bookings and team | ₹799 |
| Jewellery · prices from the day's metal rate, stones and HUID | ₹1,999 |
| Field Sales · visits, check-ins and routes | ₹1,999 |
| Construction PMC · site progress, safety and materials | ₹1,999 |
| EventsHub · registration, passes and a door scanner | ₹4,999 |
Every WhatsApp tool makes a trade-off: who hosts it, and how much real product sits on top. Plot the market on those two axes and one quadrant is almost empty. It's ours.
Evolution, WAHA, MultiWA and Whatomate give you self-deploying and even a flow builder, but run on the unofficial WhatsApp-Web protocol. Accounts typically last weeks before a ban.
360dialog and Receevi are official and low- or zero-markup, but they're a bare API: no team inbox, no consent ledger, no live cost view. You bring your own product layer.
Interakt, Wati, AiSensy and Respond.io are slick, but they're SaaS: a 15–25% messaging markup on every send, and your customers' data lives in their cloud, not yours.
Official Cloud API, self-deployed, zero markup, your data on your infrastructure, and a real product: team inbox, consent ledger, behavior-triggered sequences from your own backend, and a live Meta-cost dashboard. No one else holds all five.
Hosted vs self-deployed: what is the difference?
Hosted means we run Klaros for you on our infrastructure, exactly like your trial. Nothing to set up. Self-deployed means Klaros runs in your own Cloudflare account, so your contacts, conversations, and media stay in infrastructure you fully control. Either way you connect your own WhatsApp Business Account and pay Meta directly for messaging. Your data is always fully exportable. No lock-in, ever. Start hosted in minutes, or own the whole stack, and move between them whenever you like. What self-deployed means, and what it doesn't →
Full API included on every plan.
No per-call fees and no enterprise gate on any tier. Your backend talks to Klaros the same way the dashboard does — see the endpoint count and API details in the FAQ below. API reference → · See API + dashboard scenarios →
Add-ons for your kind of business.
Every plan is the full core product. When your business needs more, add extensions, each with its own price, from ₹499 a month: industry packs such as Jewellery, Construction and Field Sales, and add-ons such as WhatsApp catalogue publishing, payments, meetings and support cases. Each stays off until you turn it on, so you only pay for what you use. Need something no extension has yet? We will scope it with you. Extension prices → · Tell us about your business → · For jewellers →
The same Starter price everyone pays, ₹1,499 a month billed annually, plus hands-on founder-led onboarding and priority support. The limit is our attention, never the price, and there is no founding discount.
Hosted: a 14-day free trial, then Starter Cloud at ₹1,499 a month billed annually (₹1,999 monthly) or Growth Cloud at ₹2,999 a month billed annually (₹3,999 monthly). Self-Deployed Pro: a flat ₹49,999 / $599 a year per deployment with unlimited contacts, running on your own Cloudflare account. Klaros for Jewellers: ₹4,999 a month per showroom billed annually, and ₹2,999 for each additional showroom. Extensions are priced one by one, from ₹499 a month. Every plan includes 5 Agent Seats and zero messaging markup.
No. You connect your own WhatsApp Business Account and pay Meta directly at Meta's published rates. Klaros is never in the payment path for messaging, so the per-conversation markup is zero on every plan. Before we charged anyone, we audited our own billing and published what we found: five live defects, including two plans priced below what this page advertised.
Hosted means Klaros runs on our infrastructure for you, exactly like the trial. Self-deployed means it runs in your own Cloudflare account, so your contacts, conversations, and media stay in infrastructure you control. Either way you connect your own WhatsApp number, pay Meta directly, and can export everything at any time. You can move between the two. Klaros is not open source in either mode: the deployment page spells out exactly what that does and does not mean.
The full API is included on every plan: 100+ REST operations, named API keys with scoped permissions, an OpenAPI spec, and HMAC-signed webhooks. There are no per-call fees and no enterprise gate.
Yes. Hosted plans start with a 14-day free trial with the full core product and zero messaging markup. After the trial, Starter Cloud is ₹1,499 a month billed annually, or ₹1,999 billed monthly.
Yes. Every plan is the full core product: inbox, templates, campaigns, contacts and consent, the product catalogue and the API. When your business needs more, you add extensions, each with its own monthly price from ₹499: industry packs such as Jewellery, Construction and Field Sales, and add-ons such as publishing to your WhatsApp catalogue, payments, meetings and support cases. Each stays off until you turn it on, so you only pay for what you use. An edition, such as Klaros for Jewellers, bundles a plan and its extensions for less than buying them one by one.
Where platform markups hide, and what direct Meta billing actually looks like.
Meta vs. solution partner vs. tech provider — the three-layer pricing stack decoded.
Engineering NoteBuilding a metered billing system that charges the customer exactly what it owes, no more.
Engineering NoteMeta's rate-limit 4xx codes and how a sliding-window classifier prevents silent message loss.
Engineering NoteMeta's conversation window model: the metered-window mechanics every operator should understand.
