Your first campaign, the consent-first way

1Connect your own number

In the Connections tab, add your Meta Phone Number ID, WhatsApp Business Account (WABA) ID, and a system-user access token. Set the webhook callback URL and verify token shown there in Meta's dashboard so replies and delivery receipts flow in.

Then hit Test. Klaros only offers recipients who can actually receive a test (people who messaged you in the last 24 hours). WhatsApp doesn't allow plain messages to anyone else, and your own business number can never message itself.

2Submit your templates to Meta: today, not later

Outbound to anyone outside a 24-hour conversation window requires a Meta-approved template, and approval can take hours to days. Go to Templates and submit two now, so the wait runs in parallel with everything else:

• A consent request (Marketing category): introduce yourself, say what you'd like to send, ask permission plainly: "Reply YES to hear from us, STOP to never hear from us again."
• Your first real message: the offer, update, or announcement you actually want to send once people have opted in.

3Bring your contacts in

Sync from the Klaros desktop app. Your contacts arrive with real context: names, groups, engagement history. Every contact starts as pending: known to you, but not yet opted in. Klaros never treats "in my phone" as permission to market.

4Pick your audience where the context lives

In the Network tab, every contact shows its consent state: pending, asked, opted in, opted out. Browse, search, tick the people who actually know you, and hit Broadcast to selected. Or start in Broadcast and drill into a WhatsApp group to hand-pick members.

5Send a one-time consent request

In Broadcast, tick "This is a one-time consent request". Klaros then only targets people who are still pending and have never been asked before (each contact is asked at most once, ever) and paces the run (default 200/day) so a cold list can't hurt your rating in one blast.

Replies handle themselves: YES/START opts them in automatically (with the reply stored as evidence), STOP opts them out and suppresses them everywhere, permanently.

6Watch the funnel, then market to the opted-in

Each broadcast shows its live funnel (sent → delivered → read → replied) with per-recipient drill-down, and the Costs tab shows exactly what Meta billed (and the markup you didn't pay). Once opt-ins arrive, your real campaigns go to "Everyone opted-in": an audience that said yes, delivering to a number Meta trusts.

₹What it costs: before you spend it

You pay Meta's own per-message rate and nothing else. Indicative rates for India (your dashboard's ratecard shows your actual billed averages once you send):

A 200/day consent-request pilot ≈ ₹156/day. Asking 5,000 contacts for permission, once each, ≈ ₹3,900, and every opt-in it produces makes future conversations cheaper, because engaged contacts keep free service windows open. Confirm current rates in Meta Business Manager; they change and vary by country.